Flodesk Vs Mailchimp - Which tool would you consider using in your email marketing?
To begin with, what is EMAIL MARKETING,This is a powerful marketing channel that involves the act of sending commercial messages to a mass of people to generate sales.it can involve maybe using emails to send advertisements, request business, or solicit sales among others.
Perhaps you are asking yourself what to consider using in your email marketing? The key thing to consider is; how will it affect my team and impact our workload, process, and overall efficiency.
Flodesk and Mailchimp their main aim is to help you create professional emails that are eye catching to be valuable to your audience and intern a high reaction rate. They are two different tools but perform similar functions.
Let’s take a look at the two software and what they entail in detail to make you decide on which one to choose.
Here are some of the key elements to be on the lookout for when selecting which is the most effective or best marketing software
Predesigned mobile responsive
Third-party apps /integrations
Advanced analytics tools A/B Testing tools
Lead collection tool
Ease of use
What is Flodesk?
This is a new marketing platform that was launched in November 2021. If Maybe it's your fast time in email marketing it is worth giving it a try due to its enabled simplicity to navigate trying to curb the presence of annoying emails. It is easy to customize and user friendly
It doesn’t require any technical knowledge or experience eg HTML coding .it is simple and clear that you design emails whin a few minutes very easier to navigate, and its templates look amazing on mobile or on a desktop.
This is an all-in-one marketing platform for starting a business. It was launched in 2001. It is used by over 20 million customers from different parts of the world.it helps eg business people to create professional emails for marketing and help build an email also has analytical tools and data analysis which help improve the efficiency of an email being sent.
What are some features of Mailchimp?
Email client testing
Mobile signup testing
What are some of the features of Flodesk?
High converting forms
Quick workflow setup
Fixed prices, unlimited subscribers
Visual automation builder
Easy signup form creation
Flodesk vs MailChimp feature comparison
Here are some of the important factors considered by email marketing service provider
➢ Templates options provided
MailChimp has a high number of email templates, but their availability depends on the plan you have if you have the most expensive plan you are likely to gain access to everything, and this will be a disadvantage if still stuck in the free plan.
Flodesk ensures template availability to everyone who is already on their platform. you can sign up right now and enjoy these features, of templates apart from having a wide selection of templates they temperate and looks more appealing.
➢ Email editor
It uses drag and drops editors d premade email templates. Overall flow desk is better for design if the user doesn’t refer to code.
It uses code editors and hence requires some skill in coding.
➢ User Experience
Its main concern and aim are toward new beginners in email marketing. it uses drag and drop editing and ensures high levels of simpler customizations.
It is also set to beginner-friendly but mostly friendly to professionals with advanced skills in email marketing
Fast of all what is integration ..? this is an application that can authorize sharing of data between one platform to another.
Flodesk does work quite well when it comes to integrations, thus due to that, it offers a limited no of native integrations. They offer Shopify and Instagram as native integrations when writing which only always you to display your Instagram posts on your newsletters and intern gather information from your Shopify customers.
Mailchimp offers different types of integrations eg customer services, e-commerce among others most of the iintegrationshacanmport your followers, subscribers, Cornustomers in Mailchimp audiences
➢ Price Comparison
How about the price ..?
Considering the no of contacts you have MailChimp offers a free plan for up to about 2000 contacts and a maximum of 1000 emails per month .in the essential plan starts at $9.99/ month for 500 and 500k emails. The standard plan adds even more advanced automation starting at $14.99/month and the premium gives you access to all ar s from $299/month.
It keeps simple at an affordable charge. It such cheap that you delimited limited email subscribers, and free access to all available features for $38/month.
What are some of the cons of flodesk..?
• The pricing can be a bit high for new beginners Other email marketing offers affordable prices to those starting to build a subscriber base.
• Limited customer support. many email marketing software offers live customer support to maybe get in touch with a question or problem .flodesk does not offer this service • IntergratIntegrationssk does not directly integrate with other marketing tools, instead to connect you require zappier.
What are the cons of MailChimp?
• MailChimp is paid a bit expensive especially if you have a large email list. • Marketing automation is not intuitive as compared to other tools. • A small library of prebuilt automation workflows.
Commonly asked question ..? email marketing isn’t dead ..?
Email marketing remains one of the most effective successful, and cost-effective ways to reach out to customers. This is the reason behind having the above tools to help automate and run an il marketing campaign.
We have discussed the two tools flodesk and MailChimp and found that they offer something that the other does not and different approaches to email marketing.
Your requirements help you choose which tool to prefer for email marketing. An artist, entrepreneur growing his business, or a creator, flodesk could suit you. , a beginner of email marketing, a business with a marketing team Mailchimp could be a perfect choice.
So did you find it useful? Leave your comments in the section below.